We created a campaign for Converse’s new Run Star Trainer collection based around the idea of a ‘Style Index guide’ and how the Converse Run Star Trainers can be styled within each style tribe. Categories included coquette core, indie sleeze, island girl, etc. all presented in a collectible zine given out through an NYC-based ice cream truck activation with each flavor based on the different style tribes.
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Art direction for Live Culture, a co-hosted personal bubbly party series centered around music and community, inspired by probiotic gut wellness.
Built by the culture – for the culture. Inspired by our Asian cultural backgrounds, Live Culture is a playful nod to probiotics and gut health. Live Culture seeks to be a safe space that develops and multiplies culture and communities in NYC nightlife by spotlighting emerging femmes, WOC, and QTBIPOC DJ talent.
Previous events here.
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Custom Logo + animation for the second annual Hypebae Beauty Awards digital experience.
Live link here.
Digital + printed invite for the Hypebeast X UPS sponsored event, “Unboxing Success: A Conversation with the Women in Streetwear” held at HBX in New York to celebrate inclusion and women small business owners in fashion.
Layout designs / graphic treatments for various editorial campaigns for Hypebeast + Hypebae platforms. Clients include Sunglass Hut, Asics Gel Kayano, Vans, Sorel, etc.
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Developed and branded an identity + logo for Crack Couture, a resin jewelry brand. Assisted with creative concepts and UI web design, as well as designed assets for promotional use such as posters, business cards, zines, 3D and motion graphics work.
Interactive Hypebeast digital experience for Merrell’s new hiking shoes, following skater and mutli-disclipinary creative Robert Neal aroud Los Angeles, navigating through various types of terrain.
View experience here.
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CULT OF CUTE THESIS
Why are obsessed with all things cute? What are the critical notions behind cuteness and, through its globalization, how has it evolved through mass consumption? These questions drove my personal investigation into a visual and semantic exploration of cuteness.
OVUUM TYPEFACE
Designed a custom serif typeface inspired by the sharpness of an eggshell. Created during a typeface design class at Parsons with Lynne Yun.
Poster design for upcoming exhibition held at Casa Cascabel, a creative community in the heart of old Merida -- expanding the borders of collaboration through art, music, wellness, and culture. Designed at Studio Pacific.