Cult of Cute

BFA Thesis

2021

Why is America so obsessed with all things petite, Asian, and domesticated? What are the critical notions behind cuteness and, through its globalization, how has it evolved through mass consumption? These questions drove my personal investigation into a visual and semantic exploration of cuteness.
7.5 x 10.5 spiral bound book, 122 pgs.

Full project︎︎︎

Crack Couture

Developed and branded an identity + logo for Crack Couture ︎︎︎ a resin jewelry brand. Assisted with creative concepts and UI web design, as well as designed assets for promotional use such as posters, business cards, zines, 3D and motion graphics work.

Full project ︎︎︎

Spatial Noise: The ASMR Experience

Branding / Identity

2019

Spatial Noise is an audio-immersive hypothetical Pop Up ASMR Experience, located in Brooklyn, New York. It explores the strange world of ASMR, allowing people to interact with various types of ASMR triggers,  such as tapping, crinkling, and more. At the end of the experience, people can buy products related to the world of ASMR, such as a pillow and noise-cancelling headphones. 

The project was assigned to create an identity for a pop up shop that included promotional advertising, visual cohesive identity system, and product design on items that would be found at the pop up.

Full project ︎︎︎

Urgency

Motion Graphics

2020

Moving Poster series made in response to the ongoing COVID-19 pandemic, where the language of urgency such as “stay home” reflects this time of crisis and uncertainty.

Vimeo ︎︎︎