Tags: Branding, Logo Design,
Motion Graphics
Hypebae Beauty AwardsHypebae Beauty Awards is one of the annual verticals that live on hypebae.com crowning successful makeup brands ‘Beauty Award of the Year’
that have stormed the industry to wrap up the year. The Hypebae team was looking for a more custom elevated logo to take the experience a step further from the one designed last year.
Client AskHypebae wanted a scrappy booky, nostalgic feel to the experience similar to the beauty and fashion web games that were extremely popular back in the early 2000’s such as Girlsgogames.com, yet still upholding elegance and and simplicity. Ultimately, they wanted a fun and engaging way to interact with the winning beauty products.
Deliverables included website (desktop + mobile), custom logo, social media assets, web banners
Creative ExecutionDesigned and art directed in collaboration with another design team member, Yenna Chang, we both came up with a design language and type system. As for the logo, I took creative lead and came up with a custom script typeface. We decided to have two seperate logos: one for the loading page animation and a simplified version that was used across all assets.
Live experience embed below, click through to explore the site.