Tags: Branding, Logo Design, Motion Graphics

Hypebae Beauty AwardsFor the second year of the Hypebae Beauty Awards, the ask was for the logo to feel celebratory, contemporary, and feminine and the logo would be placed on the website article along with the Hypebae Beauty Awards seal from last year. The logo would also have to be applied on socials for further engagement.

DeliverablesCreate a nostalgic and playful, y2K DIY feel that has enegaging and interactive moments that allow the audience to interact with the products and learn more about each brand.

Creative ExecutionI incorporated custom script lettering paired with a serif typeface for a contemporary, yet elegant feel. For the web experience to feel extra special, we decided to have two seperate logos: one for the loading page and an all-use logo that would be applied across all assets. The loading page logo incorporates a high-contrast ornamental frame inspired by calligraphic 1950s vintage frames.

Live experience link