Crack Couture — EMILY YUN

Graphic Designer at HYPEBEAST

Tags: Branding, Logo Design, 3D, Motion Graphics

Crack Couture

Developed and art directed an identity + logo system for Crack Couture, a resin jewelry brand. Crack Couture is a resin jewelry brand that creates bubbly nostalgic resin jewelry with an edgy twist.

[2021]

Deliverables

Logo (title + icon), Flyers, Web, Promotional Zine, IG Assets

Creative Execution

The visual identity was curated to capture the plastic-like materiality of the resin-made products, as well as a playful early 2000’s digital aesthetic. We decided to go for a 3D feel with soft, hazy colors for the logo identity. Along with the logo and icon, I worked on developing a social media marketing campaign that would drive Gen-Z consumers to the products, using motion graphics, 3D, and other fun marketing material, such as flyers, a zine, and more.

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