Art Direction, HMU + Styling, Prop Styling
Photography by Cody Lidtke
Art Direction by Emily Yun & Veronica Theobald
Design by Veronica Theobald
The Overview:
In the new year, we introduced a new collection of retail drops with a new direction.
The Pitch:
Alongside Designer Veronica Theobald, we concepted a new direction with moodier lighting with higher contrast to add more dimensionality, taking the overall shoot to a more elevated, sculptural world. To continue building on the props we introduced in 2025, we pitched angular chrome furniture and the use of flooring to push our visual style further into an editorial space.