Branding, Logo Design, Art Direction
The visual identity was inspired by the bubbly, shiny resin material of the rings as well as the early 2000’s digital aesthetic. I wanted the brand identity to capture the materiality of the resin material, so we decided to go for a 3D medium and soft, hazy colors. Along with the logo and icon, I worked on developing a social media marketing campaign that would hopefully drive Gen-Z consumers to the products, using motion graphics, 3D, and other fun marketing material, such as flyers, a zine, and more.