Emily Yun is a Graphic Designer & Art Director based in NYC.

Converse ‘Find Your Style’ Zine + NYC Icecream Truck Pop-Up Experience
2024

Hypebae Article 
@hypebae IG Reel Recap Print Design,
Event DesignIn collaboration with Converse, Hypebae curated an interactive zine, identifying internet micro-trends, to spotlight the recent release of the brand’s new sneaker silhouette, the Run Star Trainer.  The Run Star Trainer collectible zine was given out through an icecream truck activation that took place on the streets of Dimes Square and Washington Square Park on a hot summer afternoon on Sunday, July 21.

In this 56 paged zine, I collaborated alongside Hypebeast’s art director, Kevin Chen, to bring this lookbook exeuction to life, setting up a design system that would house all the looks in a simple, manual-like design aesthetic.


Client Ask Execute a 360 campaign that would showcase the new Converse Run Star Trainer.

Creative ExecutionThrough in-house lookbook photography, we designed a mini style guide to present how the Run Star Trainer can be styled through various looks inspired by Gen-Z micro-trends dominating the fashion space online. Inspired by editorial fashion magazines and cheeky gridded layouts, the creative strategy team came up with  10 different style tribes  that we then sectioned into a 3 x 3 column grid system and other supplementary layouts that presented strong imagery from each style tribe.

Full digital zine on Hypebeast.com










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