EMILY YUN is a Graphic Designer + Art Director based in NYC

INFO

Become Her. Become You. | EQUINOX

Directed by Lola Raban
Production by Division Global
Cinematography by Minka Farthing Kohl
Color by Vincent Amor
Art Direction by Connor Kelly & Emily Yun
Creative Direction by Vanina Kim
Design by Veronica Theobald Overview 



The Pitch Concept, shoot, and deliver a campaign dedicated to women and timed to support the launch of our Q3 Women’s Health Program that was created to help women realize their full potential—across all seasons and stages of life including the Mothering, the post-natal journey, and everything that comes after through science-backed programming.

This Equinox campaign celebrates the raw, emotional, and unapologetically intense journey of becoming the woman you’re meant to be. We follow one woman on a heroine’s journey, a mythic odyssey to become her Future Self. As she moves through each stage, we witness all it takes. The work, strength, surrender, euphoria. She experiences a full spectrum of emotions only to realize the woman she’s been longing to be has been within her all along. Becoming isn’t about changing into someone else.

It’s about meeting who you are.

In collaboration with Art Director, Connor Kelly, and copywriter Sophie Rosenoeur, we came up with a 30 second film and priority shotlist that would capture the raw, intense moments of transformation through visceral imagery and frenetic montages. High-contrast color grading punctuated by bursts of violent, saturated color creates a visual language that mirrors the turmoil of transformation. Moments of abstract visuals evoking biological processes i.e. cells splitting, blood pumping, etc. are sprinkled in to tie back to the science-backed programming to be offered only at Equinox.

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